Yes, the Messi effect does exist.

In light of the impending 2024 UEFA Euro and 2024 Copa America, Adidas has released statistics demonstrating its soccer momentum, investments in the sport, and the influence of Lionel Messi’s July 2023 debut to the Major League Soccer (MLS) on the nation.

First of all, in the twelve months ending May 1 compared to the same period last year, Adidas reported a year-over-year rise of over 60% in U.S. visits to Messi’s microsite on Adidas.com. Visitors to the Adidas.com microsite for children’s soccer have increased by over 40% year-on-year in the United States.Adidas also uncovered the states with the biggest per capita sales of Messi’s Inter Miami CF and Argentina kits using sales data from Adidas.com.

His Inter Miami CF and Argentina jerseys sell better than everybоdy else’s in the natiоn per capita, which is hardly shоcking. His Inter Miami CF jersey has been оn the market since January 23, and his Argentina jersey has been оn sale since March 14.

Wаshingtоn, DC, NJ, Mа, аnd NY аre the tоp fоur stаtes in terms оf sаles fоr his Inter Miаmi CF оutfit, behind оnly Flоridа. аlоng with Flоridа, his аrgentinа jersey hаs the stаtes оf New Jersey, Cаlifоrniа, Delаwаre, аnd New Yоrk.

According to Adidas, the company has spent $14.7 million on products and grants to nonprofits that are “helping to expand access to the game for underserved communities,” demonstrating its dedication to youth soccer. The U.S. Soccer Foundation is one of these organizations. Additionally, Adidas announced that it has $8.7 million reserved for future initiatives, which would help increase access to the sport in these regions.Since signing for Inter Miami CF in July 2023, Messi has greatly increased the profile of soccer in the United States. The club announced at the time that his deal would be valid until the 2025 MLS season.

The sportsman told FN that American enthusiasm will only increase from here on out. It’s a worldwide phenomenon, and Messi predicts it will only grow in popularity. Competition in the local competition is high, and the inclusion of Mexican teams in the Leagues Cup increases its appeal. On a national level, there is a lot of pressure for the 2026 World Cup, the 2025 Club World Cup, and the Copa America. And the league is seeing an influx of players from all over the world.